"The process, engineered by Google, not only discourages smaller search alternatives from participating. Speaking to Business Insider, Sophie Dembinski, Ecosia's head of UK public policy, said it was "abundantly clear" that Google's auctions were pricing out smaller competitors from key markets in Europe. Each provider must state the price they'd be willing to pay each time they are selected by a user, with Google choosing the highest bidders that meet or exceed its minimum threshold.Ī maximum of four different search engines, including Google, are offered via the choice screen and different EU markets will see different search engine options.īut after announcing the winners for the first quarter of 2021, German rival Ecosia blasted the tech giant's "profit-sapping" practices, and called on the EU to ramp up antitrust proceedings.Įcosia's search engine is powered by Microsoft Bing, and the firm donates 80% of its search ad revenue to tree-planting projects. Google holds quarterly auctions for competing search app providers, such as Microsoft's Bing and privacy-focused DuckDuckGo.
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The development came after the EU slapped Google with a $5 billion fine for anti-competitive behavior in 2018, saying it had abused its dominant Android mobile operating system to cement the popularity of Google apps and services. Unlike anywhere else, new Android phone owners in Europe can decide which search engine they want to use primarily up front through a dedicated choice screen. Google is facing fresh criticism from smaller search engine rivals after announcing the results of its latest Android "choice screen" auction in Europe, in which competitors bid for space on Android devices. Visit Business Insider's homepage for more stories.But following choice screen results for the first quarter of 2021, German search rival Ecosia hit out at the tech giant's 'profit-sapping' practices and called on officials to ramp up its investigations.
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